A cookie is a textfile, that will bring new opportunities to the website to store and access information left by visitors. As a startingpoint, cookies will be used in order to understand the behavior of the users, they are also used in order to make the website personal. Wether this is through targeted marketing or to be able to view the contents of your shopping basket.
The purpose in notifying the user of the cookies use, is first and foremost to protect the privacy of the users and ensure the continued trust of the user to the website. Regulations about cookies have been cemented strongly, in connection to 'Persondataloven'. The notification of cookies are as of today, a requirement on my websites.
All websites of danish origin, or based in Denmark are bound to abide the cookie legislation. If cookies are being used on a website it is a requirement to notify the user, as well as obtain consent of further use.